Today 61% of consumers look forward to watching video content while selecting a brand. Thus, videos are an effective way of engaging consumers and convey information better than static imagery. With strategic videos becoming a part of the consumer experience, more people are likely to shop online. Thus, it becomes critical for brands to create videos for social media and promote their products strategically.

55% of people are expected to rely on a brand's video content when making a purchase decision, so the importance of videos is only going to increase.

To boost ROI with social videos Did you know that to produce promotional videos, 38% of marketers use smartphone apps? Yes! Online video editing tools are improving every day and are affordable as well. Therefore, to get the consumers more interested and excited, companies are using creative Facebook videos, Product tutorials, explainer videos to promote their product or services.

According to reports, 14% of marketers make videos every day to engage audiences. Plus, 36% of the businesses make videos a few times a week. The reason is simple. With more and more consumers relying on videos for making purchasing decisions, producing quality videos is critical for businesses.